Magic Tate Ball

Concerning the app world and the experience related to the environment provided by a museum, we can easily say that Tate Modern, has always provided a lot of stimuli in this direction. One of the last realization is the Magic Tate Ball app.
Magic Tate Ball is a new location-based mobile app from Tate, inspired by the iconic Magic 8 Ball, where players shake the ball in search of an answer to one of life’s mysteries. The difference is, when you shake your phone, this clever app presents you with an artwork that is linked to your surroundings. Using date, time-of-day, geographical location, live weather data and ambient noise levels the app will trawl through a selection of artworks from Tate’s collection for the best match.

With artworks from Damien Hirst, Tracey Emin, Pablo Picasso, Henri Matisse, Claude Monet and many more, Magic Tate Ball presents a new, playful approach to discovering art.

It is absolutely a clever “outside-the-museum” experience as the museum brings people close to its reality and its environment.